If you’ve just started your own business, you need to increase visibility for your company. That means creating a comprehensive strategy for your brand new marketing department. Even if you’re interested in working with a marketing agency like The Adriel Hampton Group, you’ll want to spend a considerable amount of time plotting out the general details of your company’s marketing strategy. These steps will give you a blueprint for designing an effective marketing strategy for your company.

Invest in Templates

Even if you’re building your marketing strategy from the ground up, you don’t have to start completely from scratch. In fact, using premade templates to outline your brand details and different marketing initiatives can make the process much more efficient.

For example, if you’re getting ready to release a new product, you might be tempted to put together a unique go-to-market strategy – but chances are, you’ll be surprised by how complex this task really is. To make matters easier, you can utilize a go-to-market strategy template. A template like this will help you organize your business plan and marketing strategy along with other key details for your product launch. By creating your strategy with a premade template, you can establish a seamless process.

Hire Support

With your long to-do list as a business owner, you might not have much time to focus exclusively on marketing. While you’ll want to be involved in the development of your marketing strategy, you may want to hire marketing specialists to handle the bulk of the work in this area. Reach out to your network to see if any of your professional contacts can refer you to marketing experts.

Identify Your Target Customers

In order to get a significant return on investment from your marketing efforts, you need to have a specific idea of your target customer. Basically, you’ll need an in-depth understanding of their demographics, budget, and the problems that your company can help them solve with your products and services. If you’re still unsure of your audience, Market Evolution recommends looking closely at the consumers that your competitors target with their own marketing initiatives – who are they attempting to reach?

Establish Your Brand Identity

You want to ensure that all of your marketing materials clearly convey your brand’s identity. But what if you’re still a little uncertain about your brand identity? Don’t stress – working with your team to determine the values you want your brand to communicate, and how you can visually represent these values, is an opportunity to get creative and dive into the purpose of your business. Rebrandly recommends thinking about your company’s mission and what kind of brand voice will resonate with your audience. You should also consider how your font, color scheme, and logo will appeal to your customers.

Consider Your Messaging

In marketing terms, messaging refers to what you’re saying to your audience. But you don’t just want to focus on the content of your message – you also need to carefully determine your tone and how you can play with language to connect with your customers. Depending on which channel you’re concentrating on, you may need to modify your messaging slightly due to the medium itself or the specific customer segment you’re trying to reach. You can brainstorm different messages for each campaign.

Digital Channels

If you’re unfamiliar with the concept of marketing channels, it’s time to brush up on your knowledge! A marketing channel refers to a platform or communication route that you use to get in touch with your audience. For example, digital channels include email marketing, social media marketing, video advertising, and even search engine optimization. Digital marketing is a great way to connect with younger, tech-savvy consumers.

Offline Channels

Although lots of companies focus on digital marketing today, you don’t want to neglect offline marketing channels like cold calling, direct mail marketing, and placing ads in print publications, especially if you’re trying to advertise to an older customer base. Bulletin boards in local cafes, telephone poles, and billboards can also function as offline marketing channels!

Measure KPIs

How can you really be sure that your marketing strategy is working? You need to measure and monitor several key performance indicators to ensure that you’re getting the results you want. There are endless KPIs you could measure, so try not to get too overwhelmed! You’ll want to start by focusing on cost per customer acquisition, customer retention, cost per lead, marketing qualified leads, and, of course, sales revenue.

If you’re fairly new to the basic principles of marketing, designing your company’s marketing strategy can seem tricky. But once you get a clear picture of your target audience and start testing out different methods, you’ll quickly start to learn which promotional techniques work best for your business. With time, you’ll be able to grow your customer base!

Ready to optimize your organization’s marketing strategy? The Adriel Hampton Group can help you reach new audiences. Email us today at [email protected] to get started.

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