Meta's native lead forms let us capture email and phone simultaneously — without sending people off-platform. That means lower drop-off, lower cost, and leads that are actually ready to hear from an organizer.
We define the target audience — age, geography, issue interest — and build the Meta campaign architecture. Separate ad sets for English and Spanish where appropriate.
We develop ad creative and build the native lead form — the form that lives inside Facebook and Instagram. Short, frictionless, pre-filled where Meta allows. Email + phone, every time.
We launch, watch CPL daily, kill underperforming creative quickly, and scale what works. When CTR is strong but CPL is high, we dig into form completion — that's almost always where the problem lives.
Leads sync to your CRM or Action Network via Zapier. We manage suppression lists internally — your existing members don't get re-acquired. Reporting delivered clearly, not buried in dashboards.
Most digital acquisition stops at email. We capture phone simultaneously — at no additional cost per lead — because that's what separates a list from an organizing operation.
Phone numbers are the bridge to offline. They let your staff make calls, let your organizers do follow-up, and let your campaign run SMS mobilization without an expensive re-acquisition push. We've built the workflow specifically for organizations that measure success by who shows up, not who signed up.
We're also one of the few shops running bilingual Meta campaigns with genuine optimization depth — not just translated copy, but separate form testing, audience segmentation, and CPL tracking by language.
Every lead includes both. Industry standard is email only. We capture the offline bridge asset from the first touch.
We run English and Spanish as separate campaigns with separate creative, separate forms, and separate CPL targets. Spanish form completion is the primary optimization lever — not creative.
We target by issue affinity, not just demographics. The people we find are already engaged — they just haven't heard from your organization yet.
We manage suppression lists so existing members and prior leads aren't re-acquired. No wasted budget on people already in your CRM.
You work with Adriel directly. Campaign decisions move fast. No three-day turnaround on a creative change.
Source: M&R 2025 Digital Benchmarks Report. AHG figures based on active campaign performance.
501(c)(4) organizations running sustained issue campaigns — housing, immigration, labor, environment. We build the acquisition infrastructure that keeps your action alerts hitting real inboxes and real phones.
ACCE affiliates, People's Action, IAF, Faith in Action networks — organizations that measure success by who's in the room at the next meeting. Dual capture feeds your O2O pipeline directly.
Campaigns organizing tenants facing displacement, workers organizing for better conditions, immigrant communities defending rights. We run bilingual campaigns that treat Spanish-language acquisition with the same rigor as English.
AHG takes on a small number of retainer clients at a time. Retainers start at $3,000/month.