Digital organizing, political campaigns, the mechanics of Meta ads, and what happens when technology meets grassroots power. By Adriel Hampton.
California is a state of great diversity and innovation — and also great inequality. A look at Rise Up California, a new grassroots movement building power for working people across the state.
Read the post →Success in getting out the vote acts as the canary in the coal mine for American democracy. A look at how technology is helping — and where its limits are in a pandemic election cycle.
Read the post →An interview about what makes The Adriel Hampton Group tick — smart teams, organizing technology, and the discipline of maximum impact for effort.
Read the post →With no conventional ground game, three interesting things are happening in campaigns — interconnectivity, new technology, and a shift from retail to digital-first organizing.
Read the post →Candidates need both a ground game and a digital game. A look at the 2020 presidential race through the lens of organizing infrastructure — field offices, volunteer operations, and digital reach.
Read the post →How I generated millions of Twitter impressions and earned coverage in five news articles in 28 days — and the simple, replicable lessons behind it.
Read the post →Email is the great synthesizer of political media. Here's why viral video, social, and text complement email rather than replace it — and what makes the difference between a good email program and a bad one.
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