A traditional poll reaches 400–600 people on a survey panel and tests text questions. AHG in-field testing reaches 10,000–50,000 real Facebook and Instagram users with your actual campaign images and copy — delivering ranked message performance data across audience segments in 2–3 weeks.
Most campaigns go into the field with untested messages because polling is too expensive and takes too long. They commit their mail, canvass, and digital budget to frames that sound good in a room — and find out they were wrong when it’s too late.
In-field testing gives you ranked performance data — which images and messages outperform, which underperform, and by how much — before you commit the big money. The findings apply directly to digital, doors, phone bank, and mail. They’re not a memo. They’re a decision.
The most important finding is usually about segment differences. The message that moves your base is often not the message that moves persuadables, and the rankings frequently flip. A poll won’t tell you that. In-field testing will.
In the Louisiana People’s Constitutional Convention test, the top-performing message outperformed the campaign average by 41% while the weakest underperformed by 57% — a nearly 100-point spread across just 10 messages tested.
Illustrative. Based on Louisiana People’s Constitutional Convention AHG campaign data.
We define what you’re testing, your target audiences, and what decisions the findings need to support. Most tests are fully scoped in one call.
We design the variants, build the campaign on Meta, and launch. Campaigns run until we hit statistically meaningful sample sizes — typically 5–7 days of flight time.
We pull performance data and calculate relative rankings across all audience segments. The segment-by-segment comparison is often where the most valuable findings emerge.
You receive the performance deck or designed PDF report. We walk through findings so your team can act on them immediately — not six weeks from now.
Traditional polling is out of reach for most progressive campaigns and advocacy organizations — and even when you can afford it, it only tests words, not the images and creative that actually go on doors and in digital ads.
The findings are designed to share. The report travels up to funders, out to coalition partners, and down to field staff — giving everyone a shared evidence base for program decisions.
Test district-specific frames before locking in your communications strategy. Know which messages move persuadables in your geography before you go up on TV or mail.
Surface the frames that activate your base and move the persuadable middle. Apply findings across digital, field organizing, and earned media in one coherent strategy.
Test yes/no frames across voter segments before locking in your core message architecture. Know what moves infrequent voters, not just your base.
AHG works as a subcontractor on message testing engagements. If you’re a firm whose clients need testing data, contact Adriel to discuss a working relationship.
Most tests are scoped in a single call and launched within a week. Contact Adriel directly — he responds personally.